Milestone’s Town Profile Service
All of the critical Key Performance Indicators gathered together in one place
For the first time, data in all of the key performance areas is readily accessible, enabling practitioners to deliver the rounded intelligence on their town or city that is demanded by potential investors.
Milestone’s Town Profile service provides a comprehensive profile of the town or city, facilitating an understanding of its current position.
It enables practitioners to truly understand the performance of the town or city across all of the five key areas of performance:
- Economic Profile
- Property values
- Consumer demand
- Town centre provision
- Town centre quality
Affordable
Until now, constraints on budgets and resources have made it problematic for practitioners to be able to present substantive and robust data on a town or city centre in a meaningful way. The Town Profile report remedies this by providing an easy to read explanation of the town or city’s performance that is available at the touch of a button.
Professional reports
Comprehensive data is presented in tables and graphs relating to each of the five key performance areas – all the user needs to do is to select the area of performance that is of interest, and tables and graphs display the relevant information. A summary page is also provided that provides a commentary of key facts for all performance areas.
The report on each performance area can be saved as a pdf file, however, users can also create their own bespoke reports through Milestone’s “Saved Reports” capability: specific tables and graphs can be combined in any combination to deliver reports that are the most relevant possible.
Questions answered
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Reports can be created that answer the key questions asked about a town or city by employers, retailers, property developers and investors. For example:
- What is the employment profile of the town/city? Is the workforce expanding? Is there growth in the number of businesses located within the town/city?
- Are property values rising in the town/city? What are the trends in rental and yield movements for both retail and non-retail property?
- What is the geographic spread of the catchment area? How much retail spend does the town/city attract from its catchment area? What is the demographic profile of the town/city’s catchment area?
- How significant is the offer in the town/city? What types of retailers and other uses does it comprise? What type of retail offer does the town/city have? Is it fashionable / middle of the road, upmarket or value driven?
